AGENCY ACQUISITION ENGINE
5–10 QUALIFIED and ATTENDED sales calls in 90 days. GUARANTEED.
The Agency Acquisition Engine is a 90-day client-acquisition system for B2B agency owners. Cairn Growth identifies the right prospects, selects the acquisition channel best suited to your agency, manages the outreach and follow-up, and moves qualified decision-makers onto your calendar.
The focus is not on random leads or poor-fit appointments. Every call must be booked, attended and meet the qualification criteria agreed for your campaign.
How the Agency Acquisition Engine Works
The Agency Acquisition Engine begins by understanding your agency, your offer, the clients you are best placed to help and how you currently generate new business.
Cairn Growth then selects the acquisition channel best suited to your agency and builds the targeting, messaging, outreach, follow-up and tracking process around it.
1. Strategy and targeting
Define your ideal clients, the relevant decision-makers and the commercial problems your campaign should focus on.
2. Channel and campaign execution
Use the most appropriate acquisition channel such as LinkedIn, cold email, content or a combination and manage the outreach and follow-up.
3. Qualification, booking and attendance
Confirm that prospects meet the agreed criteria, book suitable decision-makers and follow up to help ensure they attend.
Booked and Attended
The call must be scheduled and the prospect must attend.
What Makes a Sales Call Qualified?
Authority or Commercial Relevance
The person must have authority, influence or genuine commercial relevance to the buying decision.
Every call counted towards the guarantee must meet all five criteria below. Cairn Growth and the client agree the qualification standard before the campaign begins.
Ideal Client Profile Match
The prospect and their business must match the ideal client profile agreed for the campaign.
Genuine Commercial Reason
There must be a real commercial reason for the conversation, rather than general networking or an unrelated discussion.
Relevant Business Problem
The conversation must involve a business problem that is genuinely relevant to the service being offered.
THE GUARANTEE
Five qualified and attended sales calls or the guarantee applies.
Five calls is the guaranteed minimum within the 90-day engagement. If Cairn Growth delivers fewer than five and you have fulfilled the agreed client responsibilities, Cairn Growth will refund €4,500 and continue working for an additional 30 days at no extra charge.
The complete qualification criteria, client responsibilities and guarantee terms are agreed before the campaign begins.
See if your agency qualifies
Book a 45-minute discovery call to discuss your agency, your current client-acquisition process and which channel may be best suited to reaching your ideal clients.
If there is a suitable fit, we’ll explain how the Agency Acquisition Engine would be applied to your business and answer any questions about the 90-day engagement and guarantee.